MyTELUS Rate Plan Change
In 2020 TELUS did a full UX & UI redesign on its online rate plan change flow. We incorporated a new user flow, a full layout redesign with new UI components to help customers complete a rate plan change online. With these changes we have witnessed a rise of 13% in a successful conversion rate. An average of 90,000 online monthly visits to the rate plan change flow. And an average of 10,000 monthly rate plan change online completions.